Kid Rock is bringing the level of beer discourse down more than a few notches with the introduction of his "American Badass Beer."
Kid Rock will introduce said Badass Beer, under the name the American Badass Beer Company, later this month. It will be uncapped at his concerts at Detroit's Comerica Park, July 17 - 18.
In an interview with the Detroit News, Kid Rock said, "People that like premium beers and Guinness is their of choice, they will not like this. I want this to be like the beer I drink. You grab it, you share it with your friends, it's refreshing, it's cold, it gives you a good buzz. Done."
Lovely. Of course, most people who drink premium beers and Guinness probably don't listen to Kid Rock either, so he can just suck it.
So what beer don't you grab, share, enjoy cold, or get a good buzz? If that's his criteria for what makes a good beer, might I also recommend Coors (Kid Rock's favorite), Pabst Blue Ribbon, Budweiser, and that nasty crap your neighbor made but you don't have the heart to tell him tastes like cat pee.
"Hey, it's cold, it's refresing, and. . . I love you guys!
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