Apparently, Forrest Lucas, founder/owner of Lucas Oil, hates it when you call Lucas Oil Stadium "The Luke." Lucas says we're giving free publicity to Russian rival Lukoil if we call it "The Luke."Forrest, you've got to understand that while the media, the Colts, and city officials will always refer to it as Lucas Oil Stadium, fans will forego the six syllable moniker for something easier to say. Something that has, oh, two syllables. Lincoln Financial Field in Philadelphia is "The Linc," despite the gnashing of teeth from Lincoln Financial.
But I can get on board with it. I can refrain from calling it "The Luke" for, say, two seats in your luxury box at the Colts-Patriots game
At least PublishIt.com didn't buy the naming rights.
(Hat tip to Jennifer at the RTV6blogs.com, Indianapolis' ABC affiliate)