Apple, pumpkin pie bakers sought; contest to include media celebrity judge

I'm going to be a judge in a pie contest at Switzerland County's Sleepy Hollow event. Normally, I wouldn't publish articles about me, but I liked this one. And it's from my friend, Kendal, and she asked her media friends to promote it through their outlets, so. . . .

Switzerland County Tourism invites budding bakers to enter apple and pumpkin pies into their annual fall pie contest. The competition coincides with the Sat., Oct. 6, 2012 Sleepy Hollow event in downtown Vevay, IN. Cooked pies should be hand-delivered to the Switzerland County Visitors Center, located at 128 West Main Street in Vevay, no later than 11:00am. Pies will be judged by a panel of judges beginning at noon.

Erik Deckers, an author, Laughing Stalk humor columnist, and blogger for the Indiana state tourism office, will be a media celebrity pie judge. Deckers quipped in a recent Indiana Insider post—the official blog of the Indiana Office of Tourism Development—that he wasn’t invited to judge the Sleepy Hollow apple and pumpkin pie contest during Vevay’s upcoming event. The Switzerland County Tourism staff quickly realized their “oversight” and invited Deckers—who hails from Indianapolis—to be a judge for this year’s contest.

Pies will be judged on appearance, taste, and texture of the crust, with bakers of the winning pies receiving awards. With participants’ approval, all pies will be cut and served to the public after judging by a panel of connoisseurs including notable locals.

Sleepy Hollow will also feature live entertainment by Toni Deckers, arts and crafts around the courthouse square, an antique tractor show, roaming Headless Horseman, and a pet parade. The event will take place from 9am-4pm, with Toni Deckers performing from noon until 3:00pm.

For more information on the Sleepy Hollow event, local lodging and county businesses, contact the Switzerland County Visitors Center at 812-427-3237, log on to or join their Facebook fan page at Switzerland County Tourism-Vevay, IN.

The second edition of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is now available. I wrote it with my good friend, Kyle Lacy.

My other book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing is also out.

You can get both of them from Amazon, Barnes & Noble, and Books-A-Million in October, or for the Kindle or Nook.


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