Search Engine People – When my brother-in-law and I put our company’s first website up, we had the “we built it, they’ll come” mentality. I learned quickly that this just wouldn’t cut it. So I quickly taught myself about search engine optimization (SEO). This was back in the days of keywords, meta tags, and all kinds of tricks and techniques that search engines now ignore. If you have the time to do your own SEO, then go to it. It’s actually pretty easy if you have the time. If you don’t, then call Search Engine People. They’ll help you with positioning (getting the right terms), conversion (getting visitors to take the next step), and then tracking (counting the results).