Phone It In Sunday: Target Women: Broadview Security

Sarah Haskins always makes me laugh. She's right on target with how Broadview Security uses fear as a way to get people to buy their security systems.

I recently wrote on my work blog about how marketers use fear and greed to motivate buyers. And Broadview is tapping into women's fear with laser-like accuracy.

Like this post? Leave a comment, Digg it, or Stumble it.