Phone It In Sunday: Target Women: Broadview Security

Sarah Haskins always makes me laugh. She's right on target with how Broadview Security uses fear as a way to get people to buy their security systems.

I recently wrote on my work blog about how marketers use fear and greed to motivate buyers. And Broadview is tapping into women's fear with laser-like accuracy.

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  1. At least they're not using guilt by featuring victims who wish they HAD installed security systems.

    Oh wait...they MIGHT do that next! :-(

  2. Actually, that's how a lot of alarm companies will do door-to-door sales. "One of your neighbors just had a break-in recently, so we're visiting people in the area."


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