Interview with Belgian IndyCar driver Bertrand Baguette, Media Day Indianapolis 500 2011

I had a chance to interview Belgian IndyCar Bertrand Baguette at Media Day at the Indianapolis 500. As far as I can tell, he's the only Belgian to have repeat appearances in the Indy 500. However, I'm not a race historian, so I could be wrong.

But everyone is making such a big deal about having four women in the 500 again, that no one is saying a word about what may be a world's first.

I spoke with Bertrand about his sponsor, the Belgian Federation, the Best Chocolate in Town here in Indy, and the Brugge Brasserie, a Belgian restaurant here in Broad Ripple.

My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available on, as well as at Barnes & Noble and Borders bookstores. I wrote it with my good friend, Kyle Lacy. It's useful for people like race car drivers who need to build a fan base which will help them increase sponsorships.