Tomas Scheckter interview, Indianapolis 500 Media Day 2011

I had a chance to talk with Tomas Scheckter at the Indianapolis 500 Media Day yesterday. I asked him about his use of Twitter, his recent spat with Graham Rahal, and the need for rivalries in IndyCar as compared to the "taxi cab" circuit that is NASCAR

My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available on, as well as at Barnes & Noble and Borders bookstores. I wrote it with my good friend, Kyle Lacy.